Released on = January 21, 2007, 6:25 pm

Press Release Author = Gerri D Smith

Industry = Retail

Press Release Summary = Introducing the launch of a one of a kind, virtual apparel
boutique of elegance in fashions for women who love to dress up. Why elegance? You
could say that elegance is found where beauty and style intersect with imagination.


Press Release Body = Pacifica, California - January, 2007 - Distinctive Impressions,
a 20-year old Bay Area fashion retail and creative communications business spreads
its wings and launches a one-of-a-kind online, virtual apparel boutique. Featuring
elegance in evening fashions by Gerri D Smith, for women who love to dress up.

Why \"Elegance?\" For Gerri, the word connotes a sense of richness. Partly, it\'s a
matter of style--grace, sophistication, a regal, almost queenly bearing--but
elegance is also about beauty. You could say that elegance is found where beauty and
style intersect with imagination. \"Finding a yard of exquisite fabric--even before
an idea or design is sketched or even thought about--and creating a garment that is
well made, wearable and elegant; mixing and matching fabrics and buttons, and
combining colors and trims and linings to create something unique, is my ultimate
pleasure,\" she says.

Not only are Gerri\'s garments made to last, she makes a point of designing them in a
way that transcends this year\'s fads and trends. She notes that as trends come and
go, elegance is timeless. \"I like to pair contemporary looks with classic lines so
that my styles never become dated,\" she says.

Gerri\'s customers include professionals, whom Gerri has dubbed \"VIW\'s\" (Very
Important Women\"), entertainers, celebrities, cruise travelers, and women who
simply, like Gerri, love to dress up when they go out. While her lines offer some
casual wear, Gerri emphasizes that her styles are not for the blue-jean set. \"An
elegant lady should dress her best at all times,\" she quotes, \"be it a casual affair
or black-tie event, for the best impression, a lady must give unfailing thought to
what she wears.\"

Currently, Gerri is a new member of Fashion Business, Inc. (FBI) and hopes to
continue adding to her fashion skills, knowledge and passion for fashion. To
complement her elegant apparel styles, Gerri also creates coordinating accessories
that are also marketed and sold separately at craft shows in the Bay Area.

For a peek at her collections, visit: http://www.distinctiveimpressions-2.com

For more information contact: Gerri D Smith (650) 738-9865
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Web Site = http://www.distinctiveimpressions-2.com

Contact Details = Gerri D Smith
Distinctive Impressions
1131 Manzanita Drive
Pacifica, CA 94044-4348
650 738 9865 FAX 650 359 1581
gerri@distinctiveimpressions-2.com